HICO Group

branding

bi-intelligence

HICO Group

HICO Group is a leader in data intelligence, providing large global enterprises with expert consultancy and AI-driven solutions. Their focus is on transforming complex data into actionable insights, enabling businesses to make informed decisions and maintain a competitive edge. With a commitment to innovation, they equip organisations with the tools and knowledge to navigate the evolving data landscape.

Over the next 3-5 years, HICO aims to achieve a 15-20% annual growth rate by expanding their client base, particularly among German-headquartered enterprises. By enhancing existing relationships and leveraging cutting-edge technologies, they continue to solidify their position as a trusted data intelligence powerhouse.

client

HICO-Group

duration

8 Month

resources

services

- Design

- Development

Logo Refresh

context

The HICO Group logo refresh was a strategic initiative aimed at modernising the brand’s identity while maintaining its core essence. The existing logo, with its emphasis on 'CO,' symbolised collaboration, stability, and coordination—key principles of the company. The challenge was to retain these elements while refining the aesthetics to better reflect HICO’s forward-thinking and tech-savvy image.

what we did

We refined the typography and visual balance of the logo, ensuring it appeared more contemporary and professional without losing its recognisable structure. The colours were slightly adjusted for a more modern appeal, maintaining the original blue and orange while enhancing their vibrancy. The result was a sleek, adaptable logo that preserves brand familiarity while projecting a more innovative and dynamic identity.

Brand Guide

design elements

The brand guide focused on maintaining consistency across all touch points. We updated the typography to a combination of Sen and Manrope for a clean, modern, and highly legible look. The colour palette was refined to ensure harmony across digital and print mediums, with deep blues symbolising trust and reliability, and orange representing energy and innovation. Patterns and textures were subtly integrated to enhance visual depth and support the brand’s AI-driven, data-centric positioning.

Visual language & Stationary

To establish a cohesive brand presence, we extended the updated design elements to business cards, A4 letterheadsand email signature. The business cards now feature a sleek layout with high-contrast typography, reinforcing professionalism and approachability. Letterheads were designed with subtle branding elements that maintain corporate elegance while ensuring clarity in communication.

Marketing rollups, Facebook and LinkedIn covers and their website were also redesigned to align with HICO’s modernised identity. Infographics, patterns, and refined iconography were introduced to enhance data visualisation, making complex information more digestible and engaging for clients. These updates ensure a unified and strong brand presence across all communication channels.

Our Challenge

Striking a balance between modernisation and brand recognition

The biggest challenge was striking a balance between modernisation and brand recognition. HICO Group wanted a refreshed look, but we had to maintain key elements from their original branding to ensure familiarity with their existing audience. Transforming the brand too drastically would have risked losing its established identity, so we had to carefully refine rather than completely overhaul the design.

Our Solution

We focused on incremental improvements rather than a complete redesign

The primary challenge lay in balancing modernisation with brand recognition. HICO Group sought a refreshed visual identity, but it was essential to retain core elements of their existing branding to preserve familiarity among their audience. A complete transformation risked undermining the brand’s established presence, so our approach focused on thoughtful refinement rather than a full redesign.

Similar Projects

HICO Group

The HICO Website Redesign project focused on transforming the digital presence of HICO Group, a leading AI and data consultancy, to better reflect their expertise and position as The Intelligence Powerhouse. The redesign aimed to deliver a modern, professional, and user-centric experience that communicates HICO’s comprehensive data capabilities beyond just visualisation.

Hartree Mosaic

For Hartree Mosaic, we revitalized their brand by focusing on both strategic and visual elements. We started with a thorough analysis of their business model, target market, and existing branding, alongside a review of the competitive landscape. This informed the development of a new mission and vision that align with the company's goal to lead in data analytics. We also defined key values that reflect their corporate culture.